While working for Stuff You Can Use, I worked on a fun campaign with my supervisor, Emilio, thats primary purpose was to encourage kids ministry leaders and introduce them to our product, Grow Curriculum. We wanted to think outside the box on how to differentiate ourselves from other booths at the conference and incorporate an element of interaction as people walked by. We ultimately came up with the U R Drawesome campaign that took a playful approach on encouragement. We had interactive TV stands where people could listen to encouraging videos from our team, as well as, submit videos of encouragement themselves! We also had a roll of paper where people could write down encouragement with crayons that others would read when they visited the booth. Lastly, we made super fun stickers with the U R Drawesome theme that we gave out for free. Overall, we had a lot of positive feedback and were able to encourage ministry leaders which was the goal all along!
Images From The Booth
