For one of my projects, I chose a brand in College Station that I thought could use a rebranding. I chose Sabi Boutique because their products cater to younger women, but their branding aged them slightly. Here is my process as I created a new design that I thought would represent them well.
Logo Animation
I was also tasked with making a small animation for the logo which is shown below.
Ideation and Sketching
When sketching out logo designs, I wanted to do something that was simple but still playful and stylish to appeal to Sabi's target market. After digitizing my sketches, I decided to go with the logo that was more blocky, while still incorporating a wavy effect.
I also made a website to accompany the rebrand. I wanted to explore a new format that would be unique to the customers, but still easily convey all of the relative and important information about the products. Here are my initial sketches of the website.